PRIVACY POLICY

Last updated: August 7, 2025

Esmèa (“we”, “us”, or “our”) operates this website and online boutique, including all content, features, tools, products, and services made available to you (collectively, the “Services”). Our store is powered by Shopify, which enables us to provide these Services. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you browse, shop, or interact with us online.


By accessing or using any part of the Services, you agree to the terms of this Privacy Policy and consent to our collection and use of your personal information as described here.

1. Personal Information We Collect

“Personal information” means any information that can be used to identify you directly or indirectly. This does not include anonymous or aggregated data. Depending on your interactions with Esmèa and where you live, we may collect the following categories of personal information:

 

  • Contact Details: Name, billing and shipping address, email address, phone number.

  • Payment Information: Credit/debit card numbers, transaction details, and payment confirmations.

  • Account Information: Login credentials, account preferences, saved settings.

  • Order & Shopping Activity: Items viewed, cart contents, wishlist items, purchases, returns, or exchanges.

  • Communication History: Emails or messages you send to customer support.

  • Device & Usage Information: IP address, browser type, device identifiers, and how you interact with our Services.

2. How We Collect Information

We collect your information in the following ways:

 

  • Directly from you – when you browse our website, place an order, create an account, or contact us.

  • Automatically – through cookies, device tracking, and usage analytics when you interact with our site.

  • From third parties – such as service providers who process payments, manage shipping, and help with analytics.

  • Through Shopify – which powers our store and collects information to provide a secure and optimized experience.

3. How We Use Your Information

Your personal information helps us deliver a seamless, secure, and personalized experience at Esmèa. We may use it to:

 

  • Provide and enhance the Services: Process orders, fulfill deliveries, handle returns, manage your account, and personalize your shopping experience.

  • Communicate with you: Provide order updates, respond to inquiries, and offer customer support.

  • Send marketing communications: Share news, promotions, and product updates (you can opt out anytime).

  • Ensure security and prevent fraud: Detect and address any suspicious activity or violations of our terms.

  • Meet legal obligations: Comply with applicable laws, law enforcement requests, and regulatory requirements.

4. Sharing Your Information

We may share your personal information under the following circumstances:

 

  • With Shopify, who powers our store and helps us operate securely and efficiently.

  • With service providers such as payment processors, delivery couriers, email platforms, and customer support tools.

  • With marketing partners, to show you relevant ads or promotional offers.

  • With your consent, including when you use third-party integrations or social logins.

  • For legal reasons, or in the event of a business sale, merger, or acquisition.

5. Shopify’s Role

Our online store is hosted by Shopify, which collects and processes your data to support and improve the Services. This includes enabling secure transactions, personalizing your experience, and providing insights from aggregated consumer behavior across Shopify-powered stores. For more information on Shopify’s privacy practices, visit the Shopify Privacy Policy. You can also manage your privacy rights through the Shopify Privacy Portal.

6. Third-Party Links

Our website may contain links to third-party websites or services. These sites operate independently from Esmèa, and we are not responsible for their content, policies, or practices. We recommend reviewing their privacy policies before providing any personal information.

7. Children’s Privacy

Esmèa does not knowingly collect personal information from individuals under the age of majority in their jurisdiction. If you believe a child has provided personal information to us, please contact us so we can delete it. We do not knowingly “sell” or “share” personal data of individuals under 16.

8. Data Security & Retention

We implement safeguards to protect your information but cannot guarantee 100% security. We encourage you to keep your login details confidential. We retain your data only as long as necessary to fulfill the purposes described in this Policy or as required by law.

9. Your Rights & Choices

Depending on your location, you may have the right to:

 

  • Access the personal information we hold about you.

  • Request that we correct or delete your data.

  • Request a copy of your personal data in a portable format.

  • Opt out of promotional communications at any time via the “unsubscribe” link in emails.

  • Limit the use of your data for targeted advertising.

To exercise any of these rights, please contact us using the details below. You may also manage certain rights directly through the Shopify Privacy Portal.

10. International Data Transfers

Your information may be stored or processed in countries outside your own. When required, we use recognized legal mechanisms (such as Standard Contractual Clauses) to ensure your data is protected in these transfers.

11. Updates to This Policy

We may occasionally update this Privacy Policy to reflect changes in our practices or for legal reasons. When we do, we will revise the “Last Updated” date and notify you as required by law.

 

12. Contact Us

If you have any questions about this Privacy Policy, or would like to make a request regarding your personal data, please reach out to us at:


Esmèa

📧 ecommercetajg@gmail.com

📍 122a President Avenue, Miranda, NSW 2228, Australia